Coyote PR

Coyote PR is an award-winning public relations firm comprised of students who manage on-campus entities to enhance or build their reputations through the media. Success requires a deep understanding of the interests and concerns of the client and its publics.

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Student Testimonial

“Before entering Comm 243D, I had no idea what I was walking into as a Human Organization concentration in Communication Studies. I had no idea how broad public relations really was until the class started. Taking public relations as a practicum, even though I was not a public relations concentration has helped me to understand what kinds of public relations there are and how even I as a Human Organization concentration could contribute to the clients needs. The overall experience was enlightening, and I would definitely recommend this to other students looking to gain experience in the field of PR.” -Michelle Duron, Senior, Communication Studies Major

The course offered for this activity is Communication Studies 243D and is scheduled year round, helping to promote on campus entities.

For more information contact:

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Currently, our firm serves on-campus entities, such as the Coyote Chronicle. We work in student workgroups to meet any PR needs of our on-campus partners. CoyotePR won Third Place in the CCMA Promotions category for their work in a cosponsored event featuring Pulitzer Prize Winning photographer Nick Ut in an event for client Coyote Chronicle.

Can Coyote PR Help my Business?

There are many benefits to partnering with a student-run PR agency as profiled in this article by a CSU professor in PRSSA. We currently serve departments, programs, clubs, faculty and campus organizations an are also receptive to other opportunities. Contact CoyotePR to start a conversation about how we can help you!

Current and Past Client Roster

Coyote Chronicle campus newspaper
Dept. of Communication Studies
Dept. of Comm Studies MA Graduate Program
Communication Symposium
College of Ed, Preliminary Administrative Credential
Author Dr. Mary Fong, "Two Heart Nuts to Crack"

  • Pulitzer Prize Winner Nick Ut to Speak Oct. 1
  • Seven CSUSB Communication Students Attend Polaris Awards


Yes, if you are a student, you can enroll in Communications 243D practicum class. 

Public relations is the way organizations, companies and individuals communicate with the public and media.

No! We welcome students from all major and concentrations. Anyone can be a great asset to our team with the willingness to learn and the drive to apply himself or herself to the work at hand. 

As soon as possible! The sooner you join the team the sooner Coyote PR can implement some of your ideas to our client. Also, the sooner you become involved and advance in the organization the more you can add to your resume.

Yes! Many of our students are working on skills including creative resolutions to multi-faceted challenges. We would love for you to join us!

No! PR is for ALL people interested in giving a clear voice to topics that deserve a stronger presence, brand awareness and engagement. Some of our strongest participants are both introverts and extroverts

YES! If you like to dive deep into an issue or topic you are working on, we welcome that on behalf of the on-campus clients we serve. You can make significant contributions


Recent Comm Major Attending Law School

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A '17 PR Major will be attending law school beginning in September 2019. Congratulations to our Alum for their success!

Prof. Nerren and Instructor Vierra Present on PR and Teaching at Euromedia

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Comm lecturers attended and presented at IAFOR EuroMedia conference in Brighton UK in July 2019. Professor Nerren and Instructor Vierra presented on "Adapting PR Technology into the PR Classroom" and Instructor Vierra also presented her thesis on multicultural relationships and...

Recent Grad Awarded for Service to Individuals with Disabilities

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CoyotePR member and recent Comm graduate Gilbert was awarded for his superior service to individuals with disabilities in his recent internship with Options for All, a nonprofit offering digital multimedia training and filmaking for individuals of all abilities in San Bernardino. At the...

Seven CSUSB Communication Students Attend Polaris Awards

Seven CSUSB Communication Students Attend Polaris Awards
Seven CSUSB Communication students from CoyotePR, the on-campus student public relations firm, attended the Polaris Awards for the first time on Thursday, November 8, 2018, at the Riverside Convention Center. The Inland Empire Chapter of the Public Relations Society of America Polaris...

NASA PR Employee and CSUSB Grad Visits Class

NASA Social Media Employee and Recent Graduate Returns to Talk to Current Students
Recent graduate and NASA Social Media Manager Jessica Arreola visited PR Campaigns (plus visitors from many other classes) to share her story of her journey as a comm professional and as a person. Students LOVED her talk and she generously gave of her time to connect with those who attended...